Where color meets craftsmanship.
3,500+ colors. Proprietary Color Lock® Technology. Timeless quality since 1883 — tinted on-site at the Millhurst paint desk with computer color matching.
A palette of refined elegance.
Balanced between deep and delicate, traditional and poetic — eight enchanting hues that stand alone with incomparable presence.
Silhouette
A distinctive color that weaves luxurious burnt umber with delicate notes of charcoal — "dusty brown's cool older sister." Purposeful, tailored and sophisticated, ideal for walls, trim, ceilings and doors.
Elegant interiors.
From classic neutrals to bold statements, Benjamin Moore turns every room into a masterpiece of open, light-filled luxury.
Engineered for excellence.
From flagship premium paints to specialized coatings — every line crafted with proprietary technology and tinted while you wait.
AURA® Interior
Flagship
AURA® Exterior
Lifetime
REGAL® SELECT Interior
Bestseller
REGAL® SELECT Exterior
Lifetime
ADVANCE®
Furniture finish
ben® Interior
User-friendly
Element Guard® Exterior
Woodluxe® Exterior Stains
Fresh Start® Primers
Curb appeal that lasts.
AURA® and REGAL® SELECT Exterior deliver lifetime protection with Color Lock® Technology — beauty that endures season after season.
Why the trades choose BM.
Color Lock®
Proprietary technology locks in color richness and longevity that outlasts ordinary paints.
Lifetime warranties
Premium exterior products backed by industry-leading lifetime limited warranties.
Low VOC, eco-friendly
Responsible formulations with low VOC emissions for healthier indoor air quality.
Tinted at Millhurst
Expert color advice and on-site tinting from the people at our Manalapan paint desk.
Find your perfect color.
Stop by the Millhurst paint desk for expert color advice, sample pints, and the full range of Benjamin Moore premium products — tinted while you wait.